Lunar Ecosystem Website Updates

The Lunar Foundation is excited to take the wraps off a major transformation in our web presence. Having a consistent strategy for our products is important as our ecosystem enters a period of expansion, and we've been working tirelessly over the last several weeks to implement that strategy in a really cohesive way.

Understanding The Strategy

Some companies will build massive websites where their they end up with this massive content map, and it makes it hard to try to fit every product into the same structural mold.

Each of our products are different. They have different components. Sometimes they target different audiences. They will grow and scale differently.

So we're not going to devote any brainpower into trying to cram everything into one place. Instead, each product will get its own domain and have its own structure for serving its customers.

These outer spokes of the Lunar content network will now have updated branding to identify their place within the Lunar Ecosystem. And where appropriate, the brand will appear as our full domain name, so people seeing the content in links on Telegram, Twitter, and more will know exactly how to find us.

Updated Lunar Ecosystem branding in website footers

Today, three components of that strategy are live and in place. So let's go through them. The Hub of the Lunar Ecosystem

If you want to know what's going on with Lunar, this is the place to start. Here, the Lunar Blog will aggregate every post from the rest of the ecosystem in one place. Clicking on it will take you to the product-specific site, which will help drive SEO and views across the ecosystem.

The updated Blog has more than 20 posts aggregated from across all of Lunar.

The header has now been updated to point to a brand-new site that helps everyone understand how the Lunar Foundation and Lunar DAO work hand-in-hand to drive the Lunar Ecosystem. The Home of the Lunar Foundation

Folks, you've been asking for it.

We have posted weekly updates on the Governance Platform for over 26 weeks straight. But not all of you can get in there for various reasons.

So we've been sifting through Weekly Updates, Discord announcements, and other community posts to bring everyone up to speed on the massive progress we've made turning this "project" into a real business. We're almost finished with that process, but in the meantime, there is plenty for you to read on the Lunar Foundation Blog.

We also moved the Governance content over here, to clearly separate the products we deliver from how the Ecosystem is managed.

Over the coming weeks, we'll be expanding the content to provide even more details about the Lunar Foundation's mission, Directors, and partners. The home of Lunar NFTs

Lunar Crystals are by far the most powerful tokens in our ecosystem. Our Crystals holders deserve to have quality updates on what is going on the ecosystem, and how their NFTs will drive even more utility with our products.

This update not only allows us to create original content for the Crystals to push out to, but we're also pulling in product announcements from the other sites that directly relate to ever-expanding Crystals utility.

We also refreshed the brand and site navigation to provide a more predictable experience.

Looking Ahead

The rest of 2023 is going to be VERY exciting, with plenty of announcements and product releases coming in the weeks ahead. If you hold Lunar utility tokens, make sure you sign up for the Governance Platform. And everyone else, check the Lunar Blog often for updates!

On behalf of all of the Foundation Directors, we thank you for your continued support.

About the Author


Retired USAF. Corporate IT leader. Tech veteran. Lunar OG.